Total Happy Up And Sunny by Sascha Ende

Hit or Miss? Arti’s Review

Alright, let's dive into this track. First impression is definitely 'up and sunny' – it lives up to its vibe immediately. It’s got a real pep to it, like a burst of energy in sonic form. The composition is straightforward, built around a catchy synth melody and a solid, driving beat. Harmonically, it sticks to major keys, reinforcing that positive feel, which is exactly what you’d expect and want for this kind of track. The arrangement is well-structured; it builds nicely with layers of synths and percussion, creating a sense of momentum without getting overly complex. Production-wise, it’s clean and bright. The mix is clear, and the synths are crisp, which works well for the genre. Perhaps a touch more depth in the low end could add some weight, especially to the kick drum, but overall, it’s a polished sound. Emotionally, it's pure positivity. Think upbeat advertising, corporate presentations, or even transitions in vlogs or podcasts where you need a quick injection of optimism. For media use, it’s versatile within its niche – commercials, explainer videos, tech promos, anything needing a happy, forward-moving feel. Compared to industry standards, it's a solid, commercially viable track. It might not be pushing boundaries sonically, but it delivers exactly what it promises: a happy, upbeat, and usable piece of music. To elevate it further, experimenting with some more unique synth timbres or adding a subtle organic element, like light percussion or a processed guitar sample, could give it a bit more personality and stand out from the crowd. But as is, it’s a reliable and effective track for a wide range of positive media projects. Definitely a track with potential and solid execution.

Additional Information

A little story about this old song.

Task for me: Produce the most unimaginative and "calculated" song EVER. Goal: To prove that points 1-4 are no guarantee for success and that creativity is valued in an experimental sense.

1. take the most famous of all chord sequences, which always guarantees success: C - G - Am - F
2. use the instruments that appear in the most popular library songs Simple 4/4 beat, a bit of guitar, piano, xylophone, marimba, high strings, clapping, ...
3. repeat everything over and over again, no too much ups and downs, so you can use it as a continuous loop
4. use a title with lots of happy words, even if they don't make sense, "total" is always great because it enhances everything afterwards, "happy" stands for total happiness, "up" is always better than "down" and "sunny" is something people like because the sun is our life-giver.

The song was produced after about 3 hours and is still not out of the sales charts. Unfortunately I lost the bet against me. Sad realization until today: Conceptual music always sells better than experimental ventures.

So when I take a pile in the toilet in the morning, totally sleepy, it's more creative than this one song :)